Q is the UK's number one purchased music magazine.
- This magazine is the most popular with the ages 15-24.
- 68.3% of the readers are male.
- 70% of the readers are middle class.
Sources: http://magazines.bauermediaadvertising.com/magazines/detail/Q
http://en.wikipedia.org/wiki/Q_(magazine)
Rolling Stone Magazine
This magazine focuses on pop-culture.
The following image (from the Rolling Stone official website) shows the statistics of their target audiences:
This also shows that the majority of the readers are young (between the ages of 18-24 at 26.8%) and male (at 62.6%).
NME Magazine
NME magazine focuses on indie, rock and alternative music.
Based on a survey (see the NME official website) the target audience of the magazine are as follows:
- 73% male
- Aimed at the average age of 25
- 73% of the readers are middle class
- 34% work full-time, 18% part-time and 26% are students
Based on my research, the majority of magazine-purchasers are young adults, male and of middle class. I would like my magazine to be aimed at late teens and young adults (ages 16-25), as this would coincide with this research, plus the conventions of the target audience of the indie genre. However, I would like my magazine to be applicable to both genders so the magazine would be of interest to more people.
I would like my magazine to be Indie as this is a style of personal interest to me and I can replicate this style on a considerably lower budget compared to other genres. I particularly like the first image (Q magazine) for it's rocky style, so I would like my magazine to be indie but also have features that are rock-inspired- this would also conform to my younger target audience as the majority of rock music listeners are young adults.
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